FEATURED ADVERTISERS!
To have your business listed here, please
contact us for details.
Be sure to look for 1014 Productions on these great
wedding sites:
Listed in the Pennsylvania Wedding Photography Business Directory at BigDaySmallWorld.com
Listed in the Pennsylvania Wedding Videography Business Directory at BigDaySmallWorld.com
Preferred vendor listed in the
Dunmore, Pennsylvania
Photographers and
Dunmore, Pennsylvania Videographers section
of Decidio.com
Welcome to 1014 Productions!
Thank you for taking the time to visit our home on the web. Our site offers great information on who we are and what we do.
Please take a moment to check out our site and feel free to contact us at your leisure with any questions or to discuss your needs. We look forward to working with you very soon!
Thank You!
Building relationships between businesses and their audiences - that is Public Relations. However, Public Relations is simply one tool in the "makeup" of marketing. The hope of 1014 Productions is to utilize many tools - with the goal of our Advertising and Public Relations department being, quite simply - to help companies grow faster in the most cost-efficient methods possible.
In order to do this successfully, we combine several facets, or "tools," based upon our personal and informative consultations with you, of traditional Marketing, Advertising and Public Relations services. This allows for a fully integrated approach, ensuring consistency of your company/products/services, in all areas of communications.
These facets may include, but will NEVER be limited to:
1014 Productions offers a professional, yet informal, approach to your needs. We'll work with you in a fun and energizing manner, but will never lose focus of the goal. You will receive individualized attention, professional service and a detailed plan of action for your company - all before you even decide to utilize our services!
Read on to learn more about the in-depth, personalized services offered by the Advertising and Public Relations department of 1014 Productions. For even more information, or to set up your free consultation, please feel free to contact us. You can also fill out our online request form.
Brand Awareness
The goal of brand awareness is to help each of our clients discover their brand by identifying the role they play in the lives of their audiences.
We do this by spending time getting to know your business and talking with
customers, consumers, decision-makers and employees. Through this detailed
process we can represent the audience's point of view throughout the process -
from strategic planning to results! We are focused on developing advertising messages that are distinct, engaging, and most importantly, relevant to the audience. Brand identity, image and awareness are executed through strategically implemented, precisely targeted promotions and events.
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Direct Marketing
Wikipedia
defines direct marketing as, "A discipline within marketing that involves the planned recording, analysis and tracking of individual customers' (business-to-business or consumer) responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships. Direct marketing is a form of marketing that attempts to send its messages directly to consumers, using
"addressable" media, such as mail and (increasingly) email. Therefore,
direct marketing differs from regular advertising in that it does not place its
messages on a third party medium, or in the public market, such as a billboard
or a radio commercial would. Instead, the marketing of the service or
commodity is addressed directly to the target customer."
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Direct Response Marketing
Wikipedia
defines direct response marketing as, "A form of marketing designed to solicit a
direct response which is specific and quantifiable. The delivery of the
response is direct between the viewer and the advertiser, that is, the customer
responds to the marketer directly. This is in contrast to direct marketing
in which the marketer contacts the potential customer directly."
Infomercials, magazines, newspapers, radio, e-mail and
mail order are all forms of direct response marketing.
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Grassroots Marketing
Quality - that is what targeted,
grassroots marketing offers businesses! This facet of marketing places your brand closer to the consumer. In the simplest terms,
grassroots marketing can be defined this way...marketing which advances along
the road to the goal by identifying and reaching customers at ideal moments with
important messages. By reaching your target audience at "just the right
moment," you have a 71% chance of getting those potential customers to your
business and/or to buy your service/product.
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Media Planning and Buying
1014 Productions will work with
you to learn your media requirements. We'll use research sources and third party surveys to provide media plans
to reach your target demographic effectively AND efficiently. Your media plan
will include a media analysis, strategy, cost estimate and reach. Each plan is
individually and uniquely crafted to
meet the needs, goals and expectations of the business.
From Radio and TV to Newspapers and Magazines to Outdoor
and On-Line, at 1014 Productions, we place it all. We work diligently at stretching your budget and making every cent count.
On your behalf, let us negotiate competitive rates, gain added value and favorable positioning or airtimes.
You can depend on us to offer guidance and direction -
we are here for you!
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Other Marketing Strategies
Database Marketing, Internet
Marketing, Frequency Marketing...there are so many facets of marketing, to list
them all here would be silly. Rather, after meeting with you a getting to
know you and the needs and goals of your company, we will select the most
appropriate forms of marketing when developing your
strategic plan.
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Promotions and Sponsorship
Marketing
Promotions ranging from national consumer events to carefully
choreographed trade and media events are handled with relevance, integrity and
an abiding knowledge of the audience.
From consumer campaigns and trade show promotions to
specially themed events and grand openings, 1014 Productions will work with you
from design and development to success!
Sporting events, expos, press conferences and more -
let us take the worry off of you for your next event!
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Strategic Planning
Strategic planning IS Advertising. It IS Public Relations. Strategic
planning IS MARKETING!
Strategic planning
is a creative process. It determines how to take your organization from where it is today to where you wish it to be in the future.
Strategic planning is fundamentally a decision-making process.
By asking simple, but important, questions and analyzing the answers to those
all important questions today, we can develop a plan to get you where you want
to be tomorrow!
Ask yourself..."What do we do?"
"Where are we now?" "How did we get here?" "Where are we going?"
"How will we get there?" "When will we get there?" "Why are we in business?"
"What will it cost?" When you answer these questions for us, we can give
you a proposal outlining a fully customized course of action for your business!
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